Art And Craft of Case Writing

List Price: $39.95 Discount Price: $29.62

Customer Reviews:

A must for beginners [Posted on 2007-01-09]
As a beginner in case writing I have found this book really helpful in grasping what is really essential. At the same time I believe I'll go back when refining my cases.

The art and craft for case writing [Posted on 2007-10-02]
This is an excellent book for case writing. I really like the examples found at the end of the book regarding a real case situation and the decision made at the end of the company. I also like the ways we can compare and contrast the format of a case study and the actual case I am writing about.
The author has authority about this subject matter by the credentials mentioned in the book. Moreover, the division about the student learning case and the professor's instruction manual is confusing. It seems that the student's case needs improvement and the instructor's manual is the finished product. I find the instructor's manual very captivating in terms of the comprehensiveness of the case analysis. That is why I like this book because I patterned my own case writing and analysis from the student case towards the instructor's manual, although I have no intentions of teaching how to write case studies in the university.

Great helper [Posted on 2008-09-07]
It's an excellent book to start in the art of case writing, really helpful and easy to follow

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