Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

List Price: $19.95 Discount Price: $11.36

Customer Reviews:

Good book. [Posted on 2006-08-18]
This book was very helpful and precise. I work for digital media designers, so this book not only helped me improve my skills, but helped me look more professional. :)

Excellent and valuable read [Posted on 2007-06-18]
I found this book after looking for a book that would help me in leading an in-house design firm at a non-profit. I think I instinctively knew some of the key principles in this book - however this book really spelled those out and gave me the tools to begin to implement them.

Fundamentally the author's point is that designers must learn to deliver real value for the organization and in a language non-designers understand and appreciate. A well constructed design brief is the vehicle through which much of this can happen. As a result, "do you like it" is less likely to be the question we ask, rather it should be "does this solve a business problem".

A simple but invaluable read, this book is designed for those of us who wrestle with the tension of leading designers who want space to be creative at the same time as we wrestle with "clients" who seemingly don't know what they want until they see the finished product - which of course they don't like.

Well worth the read and highly recommended

From the need to know guy... [Posted on 2009-01-07]
Material required to create a teaching lecture for college students. I suspect it will have material that will inspire and develop a quality learning situation.

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