Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other)

List Price: $29.99 Discount Price: $0.01

Customer Reviews:

Use this book to educate your artist! [Posted on 2007-02-01]
I've found that most graphic artists don't understand marketing. Because of that, when you ask them to design a newsletter template, you get something that may look good, but doesn't work.

They don't recognise that it's the words that sell and the layout, color and style are ther to make it look attractive enough to read it.

This book will teach you how to do it yourself; even better than doing it yourself, use the knowledge to make sure your graphic artist does what you want. Use it to put yourself in control!

Misleading to Business Owners and Sales Professionals... [Posted on 2007-02-23]
First and foremost, let me say that I am a Graphics Professional with over 10 years experience in the advertising arena. My company represents a host of national brands across more than 30 states. Yes, we're big and yes, I'm for real.

Many times a month do I have some "wanna-be designer" salesperson, business owner, etc. sending over a so-called "camera ready" piece of garbage created with Microsoft Publisher. Besides the ignorant misconception that just anyone can create effective and professional advertising "all by their lonesome" or even worse have their receptionist or secretary do it because she "knows computers", once this monstrosity gets to your designer or print facility they will have to completely rebuild your creation from scratch using a professional graphics application (this should have been done in the first place) produced by Adobe or Quark. By the way, what should concern you at this point is that you often have to pay an added fee with a reputable printer when they have to rebuild a Microsoft Publisher file. Think about it.

Wake up and smell your Starbucks people! This book is blowing fairy dust up your skirts and telling you that you can fly! Meanwhile your valuable time and advertising dollars are being futily wasted following this advice. I realize that you don't like paying for a competant designer, and that's exactly why you have an incompetant one who doesn't understand basic marketing principles! You want real advice? Don't buy this book. Find a real designer with the strengths and tools your business deserves and buy him/her a cup of coffee while you discuss your next advertising campaign.

Yes, I read this book and I totally disagree with everything the author is trying to sell to unwitting businesspersons.

Valuable Resource [Posted on 2007-03-08]
For the last 9 months I have been on a quest to learn about marketing. Although I don't have Microsoft publisher, this book still teaches great design concepts and puts it all in a marketing context. Regardless of whether you create designs on your own or work with someone else -- you will be smarter because of this book.

Complete Overview [Posted on 2007-12-17]
The books covers all aspects of Microsoft Publisher. The author shares the different ways to enhance your newsletter using the tools of Publisher. Great book.

If you want to make money as a designer, read this book! [Posted on 2008-06-07]
You may not realize it, but solid design is more than a pretty picture. That is one of the key points that Roger Parker makes in, "Design To Sell."

Parker's book is a good blend of marketing, advertising, communication and design. If you are not versed in direct marketing design, you might think this book is a little simplistic, you would be wrong.

The purpose of design as a sales tool is to communicate clearly to your customers, clients and prospects.

The fact that he focuses on Microsoft Publisher makes this truly accessible to a much wider mainstream audience, than the typical designer tools of Quark or Adobe InDesign.

A valuable addition to any small business person or entrepreneurs library.

Cheers!

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