Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands

List Price: $45.00 Discount Price: $25.61

Customer Reviews:

Designing Brand Identity [Posted on 2007-12-05]
This book is great for the people out there who might not be aware of what goes into company brand identity. This is quite an important field for graphic designers, and I highly recommend this book, it really was a great help to me during my brand identity course at the Art Institute.

It's a book! [Posted on 2008-03-11]
Nice hardcover book, I got it for a steal! It is required for my college course. The book is well organized, with lots of color pictures; I like pictures.

More than Just Visuals [Posted on 2008-04-01]
Great book... and more than just case studies. This book gives great insight into branding process and strategy.

Fantastic [Posted on 2008-06-14]
Since graduating with a communication design bachelor, I have felt I missed out on the theoretical process of branding and marketing. This book is fantastic, it is broken up into three sections, theory, prac and reviews. You will learn so much from this well designed, easy to read guide.

I highly recommend it to anyone wanting to start their own business, or brand and market somebody elses business, or a designer wanting to get into brand identity designs.

Very thorough with great examples [Posted on 2008-09-02]
I used this book for a graphic design course that I'm taking and it was very informative as well as thorough. It was interesting to read about all of the brand identities and how logos really affect the way a company is viewed. I like the detail, the graphics and the comparisons for the different logos. This helped me in developing a good design for my project.

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