Dictionary of Marketing Terms (Barron's Business Guides) | List Price: $14.99
Discount Price: $8.58
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Binding: Vinyl Bound
Concise Reference for Managers and Marketers [Posted on 2003-03-14]
This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).
Really Useful Tool Book [Posted on 2005-02-23]
It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.
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