Made to Stick: Why Some Ideas Survive and Others Die

List Price: $25.00 Discount Price: $12.50

Customer Reviews:

Made to stick...sticks out. [Posted on 2008-09-21]
I love reading books that I can't put down.
Business books don't usually fall in this category.
"Made to Stick" does.

Kudos to the authors for writing a book that is filled with great ideas - presented in ways that support the points they make. Made to Stick is "S"imply written, with a few "U"nexpected turns - to keep your interest, and plenty of "C"oncrete examples from "C"redible sources. Occasionally, it made me laugh ("E"motional)...and it is packed with memorable "S"tories that I will re-tell.
Great job, brothers Dan and Chip.
BTW:
Thanks for validating many of the practices I have been using throughout my career as a brand marketer.
:)

Alfredo Muccino
Chief Creative Officer
Liquid Agency | Brand Marketing
www.liquidagency.com

Fantastic job! [Posted on 2008-09-21]
I really like the book. It is simple, easy to follow, and very pratical. The concepts are simple, but sometimes people just don't stop and think about how they are communicating things like the book shows in many example. The authors did a terrific job!

Made to Stick [Posted on 2008-09-23]
This book was sent to my home in less than three business days. I did not have to leave the comfort of my home!

Glued to Made to Stick [Posted on 2008-09-25]
Made to Stick provides a simple guide for constructing messages that will engage your audience and endure in their memory. It offers strategies for creating meaningful messages that translate knowledge into action. The six principles of "sticky" ideas--Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, and Stories--are the kind of common sense strategies writers already know but don't always apply. Made to Stick is based on the idea that becoming a good writer is a matter of nurture, rather than nature, and aims to bridge the gap between theory and practice. The real impact of this book is in its many and varied examples of sticky ideas, ranging from urban legends and fables to the Jared/Subway advertisements and Truth anti-smoking campaigns. The sidebar activities in each chapter also give practical instruction on how to turn mediocre writing samples into sticky ones. Whether you're an experienced writer or a beginner, this book provides concrete criteria for evaluating and improving the effectiveness of your writing.
Simplicity -- To be sticky, an idea must be stripped down to its core, free from competing non-essential information.
Unexpectedness -- Surprise or suspense reveals to listeners the gaps in their knowledge and keeps them wanting more information.
Concretness -- Concepts that are tied to tangible examples or images, for example proverbs and fables, endure in our memory longer than the concepts alone.
Credibility -- If a new idea is outside of the audience's schema of what's true, the communicator needs to build authority for the idea.
Emotion -- Caring about an idea is what motivates the audience put information into action.
Stories -- Stories are an engaging way to pass on information, provide mental simulation, inspire, and dispel skepticism.

Good service - Expensive delivery [Posted on 2008-10-04]
Service was good, delivered on time. BUT i thought i was saving by ordering on amazon when i realized that once the delivery charge was added, it actually doubled the price of the book...
To go from $8 to $16 price tag for shipping does not justify the process. Will be careful about that next time...

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