Principles of Marketing, 12th Edition | List Price: $184.00 Discount Price: $79.99

| Binding: Hardcover
Good Seller [Posted on 2008-04-12] The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.
Excellent Book [Posted on 2008-08-02] This book is well written and provides real world examples for every concept mentioned, which helps me understand everything a little better. Very up to date (as with most management books) and thorough, which helps me since I'm taking my marketing course online and I don't have a teacher face-to-face I can talk to. Great book!
Just a copy [Posted on 2008-09-16] I am not really impressed with this purchase. It stated in the write up this was a hard back book. The book is paperback. It looks like someone put the original book on a copy machine and photocopied all the pages. At some point the toner must have run out on the printer because some pages are hard to read. This is not the book that was advertised.
instructor reveiw copy [Posted on 2008-10-06] i wanted the regular book, instead i got the instructor review copy. book came in good condition
FAST SERVICE [Posted on 2008-10-13] Iwas surprise how fast I got my book. The book arrived in great condition.
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