Strategic Business Letters and E-mail

List Price: $19.95 Discount Price: $12.14

Features:

• HOUGHT Strategic Business Letters & E-mail
• Sold as 1 EA

Customer Reviews:

Outline just why some messages succeed while others fail [Posted on 2005-03-05]
Tired of developing perfect business letter and email models, only to lose them in the morass of inbox materials? Frustrated about imparting the right tone and point in a business letter? Use Sheryl Lindsell-Roberts' Strategic Business Letters And E-Mail's series of sequencing steps to write a draft, design for visual impact, and create a winning letter model which can be used as a proven template of success. Letters are grouped by subject such as Customer Relations or Media Relations, and outline just why some messages succeed while others fail.

A Perfect Reference Book [Posted on 2007-08-10]
I had always procrastinated writing business letters(letters, faxes, e-mail messages) especially the important ones, thinking I could never write well enough to explain my ideas.
Now I have a concrete 6-step process + several examples which lead me to write what i want in the best way.
" in a well-written & well-formatted document:
the subject line tells the story & mentions the keyword
there's plenty of white space that provides a resting place for your eyes
Paragraphs are short & reliable
Sentences are short, simple & easy to read
Key info pops out without your having to read the entire message
Headlines direct your eye to key pieces of information
Critical information is numbered for easy reading "

Good Writing Can Be An Important Business Advantage [Posted on 2007-12-09]
You might think a reference book on how to write business letters would be a dull read - but not this one! In fact, this book is fascinating and fun, thanks to the author's witty and imaginative presentation.

Whether your purpose is to sell a product, collect a payment, extend an invitation, or secure employment, this book has advice you can use. Not only does it explain how to correctly format your letter, but it also offers guidance on how to organize your thoughts on paper, how to choose the most effective words, and how to charm your readers with tact and courtesy. In addition to the numerous example letters provided throughout the book, there are five appendixes at the end, serving as a handy reference guide to such topics as grammar, punctuation, and commonly confused words.

As the world of business becomes more demanding and competitive, writing well is now more than ever a way to stand out. This book will help you do that.

Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management

Strategic Business Letters and E-Mails [Posted on 2008-03-20]
This would be a handy reference for business professionals. With its good contents and fair price it sells for, I will say, "It is worth having a copy in one's library".

A great reference!! [Posted on 2008-07-20]
I always try to improve my writing skills and this book aids in that. I will recommend this book to anyone.

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