The Fast Forward MBA in Marketing | List Price: $12.95
Discount Price: $5.35
|
Binding: Paperback
Pick up marketing fast [Posted on 1999-10-20]
Any professional who wants to pick up marketing strategy fast: read this! It contains al the basic rules you need to know for writing a simple marketing plan. It also contains a lot of teasers for expanding your business/marketing activities.
Good for a brushup [Posted on 2002-07-14]
Having graduated with a BBA in Marketing, yet having forgot some of the raw fundamentals, I purchased this book. It helped to brushup on some topics, and I also learned a couple of new tidbits. Some of the material is for academic purposes only with little real-world use and is perhaps a little out-dated. Having said that, I still find it a useful reference for terms and marketing stratagies and a good reference and starting point for topics such as a product's life cycle. Elementary and short.
Click here for more details and discount information...
|
){kind=link}