The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page

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Customer Reviews:

Great for the Entepreneur [Posted on 2007-08-13]
This book is exactly what the title describes itself as: a theory and method of creating a one page proposal. It's best suited for the entepreneur pitching venture capitalists. I got some ideas from it, but wasn't as helpful as I'd hoped for what I needed. One thing I'd have liked would have been a job aid/chart with the section titles and brief highlight of what to include.

Good for some cases [Posted on 2008-03-18]
I enjoyed the ideas and writing style of this book. I am always interested in techniques for getting to the point faster. This style of proposal may work well when presented to a decision-maker that doesn't have time for the details. Unfortunately, many people do have time for the details or they will pass the proposal down to those who must make time. In those cases, a one-page proposal will lack details that the reader is expecting and, when competing against others, may cause this proposal to be excluded due to insufficient detail.

This book will be very helpful for those who write proposals that put people to sleep. At this point, my proposals still need to be in the 2-3 page range; however, there's a chance I just need to get better at fitting all the necessary detail onto a single page.

Good Ideas Are Rare [Posted on 2008-06-24]
This is a thin book, and it is easy to read. It definitely has good ideas, and I have already put them to use. If you can get one good idea from each "encounter," you are ahead of the game.

What do decision makers read, how do they want it presented? That is the subject of this book. Quality and bervity are preferred to quantity for certin types of proposals. This is a concept that can bring significant value, if properly applied. I do recommend this book.

Not for the average deal [Posted on 2008-06-28]
I certainly believe in being brief. I've written long proposals that end up confusing people and me losing the deal. So, I recommend this book to those who would be well served by this type of proposal.

Having said that, I don't believe it will help the person who does average deals on the Internet. On the net, you have something to sell. A service perhaps. Someone wants to know what you'll charge to do a certain task, project or job.

All you need to do in this case is figure out what the project should fetch and write your prospect, telling him what your job involves and what value you'll bring to the table and how much you'll charge. At least, that's how I see it.

So, to me, this book offered nothing I could use. But there are lots of great reviews here and that tells me that many people find it useful. I'm only offering my impression for what it's worth.

- Susanna K. Hutcheson

Great concept. Good product with a small market.  [Posted on 2008-10-17]
Although the one page proposal samples (with font size =<8) are in fact much longer than one page (with normal font size), the author's pitch to make any proposal concise, targeted, well researched, quantitative and actionable is much appreciated. The Target/Financial/Status/Action Approach is practical. However, in this era of Financial Tsunami and Powerpoint Presentation, I am afraid its daily application is quite limited, except for those who always meet customers beyond the normal office environment (and without a notebook nor a projector).

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